As a Community Hero, you may have received a request from a brand that wants to work with you. This means that it’s time to put a media pack together in order to effectively sell yourself. Media packs are a tricky business; collating your whole business model into one uniform document which sells your business in a punchy creative way is no easy task. This article will help you get to grips with the basics to help you put together your very own media pack, giving you the tips and tricks to achieve success.
Different brands have varied ways of working with Community Heroes like yourselves. From contra strategies (product in exchange for mention) and affiliate programs, to paid collaborations and sponsored content, it is likely that you will receive a request about some of these advertising options because you have a large and highly engaged following. However, before any brand agrees to do a deal with you, you will need a media pack.
A media pack is used as a promotional tool to help raise awareness, showcase your previous work and explain your services. Your pack needs to be informative, showing what you do and how you work. It also must be creative to display how unique and epic your social page is. It must include everything that a brand would need to know about your business in a neat and succinct way. Most importantly, it should be something that you are proud to send out as a representative of what you do.
Here are some suggestions for what you should include in your media pack:
1. Your brand
Who are you and what do you do? What are you great at? What do you love doing? Be passionate and think about how to display your brand in a powerful yet succinct way.
2. Your social channels
First and foremost you need to display your social media channel and each of the social platforms it is on. How many followers do you have? This will give marketers a quick idea of your social media reach and ensure you are a good fit for their KPI’s.
3. A break down of your audience insights
What is the gender split of your following? How old are they? Where do they live? All of this information is important for marketers because they want to make sure that their money is being spend in the right places. Try to be as specific as you can and make sure you have a good understanding of this in your mind; you don’t want to be caught off guard if a brands asks you for more detailed information about your audience!
4. Show examples of content you’ve done
If you’ve got some great pieces of content which you’re proud of and performed well, then show them! The proof is in the pudding after-all.
5. Your rates
This doesn’t need to be extremely specific, but it’s worth giving the marketer an idea of what your rates are to keep expectations aligned. You want to make sure that you’re not wasting your time and that marketers have sufficient budgets to pay you properly.
6. About you
Tell marketers who you are and about your social channel. A little bit of personality can go a long way, so be personable, honest and proud of your work. Prove to a marketer why your page is worthwhile to advertise through.
7. Your contact information
Make sure your details are up-to-date and correct so that marketers can get in touch with you if they decide to use your social channels.
8. Be creative!
Make sure your media pack looks beautiful and is very appealing to the eye. As a content creator/distributor, you will already be well acquainted with making visually appealing content. A media pack is no different, it needs to look great so that a marketer would feel confident that using your social page is a great idea.
9. Ask for opinions
Asking your friends or colleagues their opinion of your work is vital when you create a media pack. They may spot things which you didn’t realise were incorrect and give you new ideas which you may not have thought about. You want your media pack to be perfect, so get as many opinions as possible.
10. Be personal
When you finally get around to sending out your media pack, make sure you are personable and engage with the marketer via email. Make sure that the media pack content and your email is relevant to them. Try to find a pain-point you think they may be struggling with to really sell yourself and convince them to use your social channels!